You know that when a cause has an entire month dedicated to it, it must be important. For years, October has been National Protect Your Hearing Month. Why? Because hearing isn’t just important — hearing is essential! Hearing plays a huge role in our physical health, emotional well-being, and overall quality of life. The sound of laughter, music, the great outdoors, or simply conversations with friends and family fill each day and become vital parts ...

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Because we’re a hearing technology company and our business is singularly focused on helping people hear the best they can, the statistic above — that hearing loss is the United States’ third most common chronic physical condition and is more prevalent than diabetes or cancer — isn’t surprising to those of us. We’re plenty aware that hearing loss is common because we deal with it every day. We know, too, that it becomes even ...

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